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Paco Underhill

By KJ / Friday, August 20, 2010

You know your grocery store is indulging in multiple tricks, nudges and persuasion to get you to spend more. We’re all educated consumers, and we’re much harder to fool with that whole Oreos on the end-of-the-aisle display, store brands in the middle thing than we once were. But some of the manipulation plays out beneath the radar: who knew the pattern on the carpet was set up to lead you deeper into the store? Women’s Day magazine has an article […]

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